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News around BLACKSOCKS
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The sock subscription of BLACKSOCKS was launched in 1999. These socks still exist, but a lot has happened since then: underwear & T-shirts in the range, a company takeover and much more.
Get an overview of the news of BLACKSOCKS the past few years. Or register for the newsletter right away to always stay up to date!
September 2023
Jacob Rohner AG takes over BLACKSOCKS SA
As of September 15th, Jacob Rohner AG takes over the BLACKSOCKS Sat one hundred percent. The co -founder and managing director immediately hands over the lead to Jacob Rohner AG, but will provide advice for the next 3 months. The division position will take over on 15.09.2023 Hermann Lion. For customers of the BLACKSOCKS SA does not change until further notice. As usual, high -quality socks and first -class underwear are offered in the subscription or as individual deliveries.
The Zurich location with the employees will be taken over for the time being.
Hermann Lion, CEO of Jacob Rohner AG says about the takeover: «BLACKSOCKS As an internet pioneer, has created an excellent basis on which we can further develop the business. The good name of BLACKSOCKS should continue and further developed as a brand. We see great potential in production, logistics and distribution to BLACKSOCKS To make fit for the next 25 years. We would like to use synergies, expand them and incorporate our many years of experience. This acquisition will position us as a market leader in the D2C channel and we are happy Blacksocks-to be able to look after customers with our quality. »
The previous owner and co -founder of BLACKSOCKS says: «In November 1998 we are with BLACKSOCKS And started the idea of offering black socks in the subscription, that was a courageous decision. After almost 25 years it is time to take my baby pulling so that it can develop in a new context. I am aware that I BLACKSOCKS The founder always shaped and will remain. But it is time to let go and pass on my many years of experience in the digital world and as an entrepreneur differently. From 2024 I will take over mandates and be advisable. I am convinced that my baby is in good hands at Jacob Rohner AG and will continue to bloom. BLACKSOCKS Fits perfectly with the Jacob Rohner AG and I'm happy for everyone. »
The price was agreed.
July 2023
No more prices like 24 years ago
In the summer of 1999 we started with the idea of offering black socks in the subscription. There were only two models: black calf socks and Knee High Socks. The calf socks developed into a bestseller sold millions of times. The price for a sock subscription with 3 deliveries of 3 pairs is CHF 98.- per year and is therefore below the threshold of CHF 100.
As a Swiss provider, we believe in Switzerland. In this way we work in the areas of warehousing, shipping preparation, shipping and shipping material exclusively with Swiss companies.
We were able to compensate for their price increases by quantity advantages or a lower euro course so that we never increased the prices. At our bestseller we never had to cross the threshold of CHF 100.
In the past 2 years, raw material prices and energy costs in the EU have risen sharply, which heats up inflation and has raised the purchase prices. We pay around 25% more. Now we are forced to increase our Swiss prices for the first time in 24 years and to crack the threshold of CHF 98 at the bestseller.
This decision was not easy for us. It is not about maximizing profits, but about the continued existence of the company. Smokes in quality or the production location of Europe were never an option for us.
February 2023
Organic now as underwear
We have ours since 2021 Organic Comfort and organic sneaker socks in the range, which consist of GOTS®-certified organic cotton. Now there are finally the right boxer shorts!
The Organic boxer shorts Albertine The finest organic cotton not only protects the environment, but also ensure maximum comfort all day. The high-quality, Egyptian organic cotton is certified according to the international GOTS® standard and guarantees strict ecological and social criteria from cultivation to production.
The boxer shorts Albertine is cut with its slightly longer leg more modern, and therefore perfectly suitable for today's environmentally conscious men.