More and more organic cotton is finding its way into textiles. On the label, only a few letters make the difference. In reality, there is a world of difference between organic cotton and normal cotton.

Organic cotton had to overcome a few hurdles to be allowed to call itself organic. Genuine organic cotton protects people and the environment. It may be more expensive in the short term. In the long term, it is better for our health and the diversity of the planet. What's more, it looks great in our Organic Comfort and organic sneaker socks.

Your advantages:

• Protects people & the environment
• Smaller ecological footprint
• Less water consumption
• No chemicals or genetically modified seeds
• Protection of the soil and preservation of biodiversity

The biggest difference between organic cotton and conventional cotton is the way it is grown. With organic cotton, neither pesticides or fertilizers nor monocultures are used.

The cultivation of conventional cotton

Monocultures are common in GMO cotton. On the one hand, this strategy favors pests, on the other hand, it makes the soil infertile over time. The pests are controlled with pesticides, which in turn attack the soil.

For this reason, normal cotton needs up to 10,000 liters of water a day. A large proportion of this is poisoned and subsequently pollutes the surrounding waters. As a result of these measures, natural enemies of pests and the diversity of the surrounding nature die.

Organic cultivation

Instead of monocultures, farmers focus on diverse crop rotations - the cultivation of varied plant species.

This approach has two important advantages: The natural soil fertility is preserved and the plants are less susceptible to diseases and pests. Crop rotation is also a reason why no pesticides are needed. Because there are no chemicals, the soil retains water much better and the plant is more resistant to insects. The result is a natural cycle that is sustainable in the long term.